Dogs Trust is the largest dog welfare charity in the UK. They have over 17 rehoming centers and look over 15,000 dogs. In order to encourage adoption as well as financially support a dog in need, Dogs Trust has created a TV commercial campaign, according to Marketing Magazine.
The TV campaign called ‘Long Live Dogs’ was created by Ogilvy, and “celebrates the relationship between humans and their canine friends.”
The new commercial will begin airing in the UK on September 14, 2009 on channels 4, Dave, Virgin 1, Blighty and Watch.
Dogs Trust has had success with previous commercials, but they usually focused on an individual dog’s needs.
They need your help:
The commercial supports Dogs Trust’s “Sponsor A Dog” which allows dog lovers to sponsor a dog of their choice by giving £1 a week.
Dogs Trust is also working on a new website, so stay tuned, there will be a whole lotta changes!
Images courtesy of Dogs Trust
